Finistere Partners required an identity system and website which reflected their biotech orientation and depth of experience.

Finistere Partners is a venture capital firm working in the agbio, agritech and biotech sectors. They required a stable-yet-innovative look for the redevelopment of their printed and digital materials.

Working systematically through various visual options a logo and ensuing identity system was developed, followed by a website establishing their working philosophies.

With the need to increase the contact between the company and potential funding partners an online business plan submission form was created.

Finistere Partners focus is on agritech developments in New Zealand and Australia. A new sister company, Finistere Ventures LLC, is focused on investment in US. The new Finistere Ventures website and changes to the Finistere Partners site reflect this development.

Search Engine Optimisation and marketing to launch the new website in the American market is in development.

“The team at Phosphor Essence helped us realize our vision for the Finistere group of websites: a distinctive but appropriate design for a venture capital business, which also reflected the different aims and foci of our US and New Zealand Funds.   The positive feedback and growing traffic we get from the sites reflects the great work that the designers and project managers did in capturing the essence of our communication goals.  Finistere’s unique investment approach comes through clearly and simply in this medium”.

Arama Kukutai
Managing Director - Finistere Ventures