Around 80% of New Zealanders used a mobile phone to browse the
web in 2015. Mobile phone Internet connections increased from
3.2 million connections in 2013 to 3.95 million in 2015, so there
is every reason to make your website mobile-friendly.
While many websites work reasonably well on tablets, websites
which use Flash or have fixed size elements can be frustratingly
unusable on iPads and iPhones. Many older functions are easy to
users of mobile and standard browsers.
Design is a way of making the web page look different on
different sized screens - if you look at this page on a smart phone
or tablet - the layout is different for each screen size, making
the website usable and readable at each size.
Google recently introduced a basic assessment of 'mobile
friendliness' which affects the ranking of the website in mobile
search. This wasn't as big a change as it was portrayed - websites
which are not user friendly are already ranked less highly on
mobile because people using mobiles leave quickly and don't return,
and this is recorded by Google. By the same token, a site may pass
the mobile friendly test and still not be very usable, in which
case it's not going to rank well. Page Load Speed
is very important for mobile, but is often ignored.
User Experience is even more important for mobile websites, in
fact according to Annie
Sexton usability and page load speed are
the"two important facets that should drive your
"1. Usability trumps
aesthetic. When developing for mobile sites, because screen
real estate is limited, it's important to focus on the ease of use
over a pretty interface. It may not make sense to have every single
navigation item visible on smaller screens. You'll need to
prioritize the elements that are most vital and make them the most
prominent and easy to find.
2. Make performance your numero uno
goal. Despite how fast our mobile devices are these days, it's
still important to build for slower connections. Let's not forget
that "fast mobile devices" are limited by the networks to which
they connect. 4G is restricted to modern countries in dense urban
areas. Most of China is covered in 3G, and the same goes for India
and many other developing nations all over the globe. Regardless of
the connection, when users are on the go, laggy websites will be
abandoned. Load time should be short and snappy."
Mobile friendly websites are not 'one size fits all' projects.
For very complex websites, it can be useful to have a simplified
template for smart phones.
Hybrid mobile apps can offer the best of both
worlds, a downloadable app with native functionality on the iPhone
and Android, and easily updated web pages showing within the app. A
combination of an iPhone app with specially formatted webpages, the
app takes advantage of functions on the iPhone, and accesses web
pages to provide easily updated information in a format that works
well on the phone. The web pages may be used by other mobile
devices and standard browsers, or specific to mobile only.
If you just landed on this page, an introduction is in order.
Phosphor is a mobile web development company based in Auckland.
Find out more about
Phosphor, or contact us for a meeting in person or via