When business is bad, paint the counter
Tuesday, November 25, 2008 by Trudy and Cath
A good website is even more important during a recession. In comparison to traditional media such as newspapers and television, the cost is very reasonable and there are many ways in which it can help you to reduce expenses while preserving income. So how to make your website work harder during the recession? We list our top picks for areas to focus on.
Make sure your website can be found
- Search Engine Optimisation (SEO)
- Google Adwords
Make sure it is worth finding
- Design
- Effective and easy to use
Cut promotion costs
- An easy to update website allows for promotion of sales and products
- Cut costs (printing, brochures, phones, on road sales)
More resources
9 Sites to help you survive the recession
A growing number of good Web sites, like Prosper and Bankrate, are popping up, offering useful tools to help you manage and conserve your money.
How small firms can survive recession
As Small Business Week 2008 continues with a series of events to highlight the importance of the sector to the UK economy, times are now looking pretty tough for small and medium-sized enterprises (SMEs).
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