Video, pictures, and updates from Twitter keep ETNZ website updated

Emirates Team New Zealand is using Twitter for quick updates to its website and communicating with followers via smartphone. Video, pictures, weather and race updates sent from smart phones appear within seconds on the website designed by Phosphor Essence Ltd.

The twitter feed adds a mobile option for the busy media team, who use the website CMS for news updates, high-res image uploads to the gallery, and updating of the ranking and races.

Video and pictures from Twitter are automatically displayed and playable on the home page of the website.

Warren Douglas, ETNZ's communications manager says:

"Twitter gives the site an immediacy that was previously impossible. Race progress can be updated easily by phone  from a small boat on the race track; we are no longer tied to a computer. Add video tweets to the mix and we have a way of communicating which fits really well with our operation."

http://EmiratesTeamNZ.com