Monday, 30 May 2011
New UK Cookies Regulations Affect Web Design
//New Rules for Online Marketing affect all UK websites which use cookies
The regulations are maInly targeted at online advertising sites which track user behaviour, however any website which uses cookies will be required to warn viewers and give them the choice to opt out. It's clear that this will affect the design and usability of many sites.
The ICO has implemented a version of this already on it's own
website - a clunky box which won't go away unless the viewer
accepts cookies.
Businesses have 12 months to update their websites - here is the
text from the site:
Many websites use cookies.
Once these rules start to be put into practice over the coming
months you are likely to start to see more information about
cookies on sites and be given more choices about these cookies.
This might include, for example, being asked to agree to a cookie
being used for a particular service, such as remembering your
preferences on a site.
Organisations will need to
decide on the best way to provide clear information about cookies
and to give people using their websites the right choices. They
will also want to make sure that these changes do not adversely
affect the experience of people using the
internet.
A new website http://www.youronlinechoices.com/uk/
explains how behavioural advertising works and includes links to
opt out options and policies for major advertisers including Google
as well as an explanation of cookies.