We were engaged by Freeview in August 2011 to develop and
implement a new website and online presence. Our main goal was
to create a clear, friendly, polite, and light hearted presence,
while providing all of the information needed to make a choice.
In the initial version of the website it was important to help
users decide what path to take on the switchover to digital, and
how to get set up once the decision was made. We designed the
website and copy to create a cohesive presence online and offline,
so that users inspired to find out more from the TV ads would
relate immediately to the website.
More recently, with the digital switchover almost complete, the
site has been redesigned to provide a more entertainment oriented
site, with the emphasis on the TV guide. The new version of the
site was designed by True.
We developed the website with an easy to use CMS (Umbraco CMS)
with custom development to work with the TV guide data feed, the
retailers and suppliers, and Freeview products and channels.
We also managed the migration of content from the old site and
various databases, and trained Freeview employees in the use of the
CMS. The website was fully tested by external auditors before go
The website is easily updated by Freeview's small team, with
support from Phosphor in the form of Facebook updates and ongoing
design and technical requirements.