With one of New Zealand's first in-store loyalty rewards kiosks,
Foodstuffs Wellington was looking to increase customer loyalty and
coupon redemption behaviour.
The user interface required ease of use, transaction speed,
personalisation and tight integration with POS and customer
records.
Customers are identified by barcode and the kiosk prints
generic, customer and store specific offers. These are redeemable
at any point of sale immediately. Time based and cumulative offers
also increase store visits and basket values.
Technologies
- NCR 7401, 15" touchscreen
- Barcode scanner
- K590 receipt printer
