SKYCITY continuously undertakes data analysis to determine how
our customers were arriving at our Auckland website, and what they
were doing when they got there. The analysis led us on a journey to
make the typical journey even easier for our customers. We engaged
our website partner, Phosphor Essence, to redesign our Auckland
website based on these findings, and were blown away with the
They took the opportunity to not only optimise the customer journey, but also implement some extremely useful backend features, such as content tagging, content sections and the enhanced media module.
We've had a myriad of positive feedback from our staff and customers, and are extremely happy with our partnership with Phosphor Essence.
Adam Butcher Digital & Online Channel Manager - Skycity ,,